"Every woman has her modest side!"

Creating a visual identity for a clothing brand that does not follow current market trends seems like an unthinkable challenge, we are used to brands in the fashion market that follow a more luxurious, extravagant and experimental standard, however we are talking about Modesta, a brand that was born to express the greatest and purest beauty of each woman, her modest side, that beauty present in the simple way of being and living.

In this project we did not develop a fashion brand, but rather a virtue, a worldview that values simplicity, tranquility and the inner beauty represented by the modest style of being.